Solve a real problem
We only launch products that fix something owners deal with every day, from a dog that pulls on the lead to a dog that can't settle at home.
Hong Kong holding company
We build dog brands people actually trust.
VLR Global Scaling Limited owns and operates focused pet-care brands for dog owners in the UK and the German-speaking market. One niche, a few products done properly, and a local brand for every market we serve.
What matters to us
Three rules behind every product
We keep the portfolio small on purpose, so each product gets the attention dog owners expect.
Local brand, local voice
Each market gets its own brand, language and customer service. A British dog owner shops with Pawdys, a German one with Schnauzenheld.
Dogs are family
Comfort and safety come first in every design decision, backed by fair guarantees and a support team that answers quickly.
Portfolio
Two brands, one standard
Our brands
Built for dog owners, market by market.
Both brands share the same product thinking and quality standards. Each one speaks the language of its market and is run with its own shop, social channels and customer care.
About us
Why a holding for dog brands
We started with one simple observation: dog owners spend a lot of money on gear that doesn't solve their problem.
VLR Global Scaling Limited was founded in Hong Kong in January 2026 to build a small group of pet-care brands that do. We pick one everyday problem, develop a product that fixes it, and bring it to dog owners through a brand that feels local to them.
The holding provides what every brand needs but no customer sees: product development, sourcing and quality control, payments, performance marketing and operations. The brands focus on their customers.
We are a lean team working across Hong Kong, Dubai and Europe, and we grow one market at a time.
Milestones
So far
Jan 2026
Company incorporated
VLR Global Scaling Limited registered with the Hong Kong Companies Registry.
2026
Schnauzenheld launches in DACH
No-pull harness and cooling mat for dog owners in Germany and Austria.
2026
Pawdys launches in the UK
The PullStop harness, followed by the Pawdys Luxury Sofa Bed.
Now
Winter range
Calming beds and a weatherproof coat with a built-in harness for both brands.
Contact
Talk to the holding.
For partnerships, suppliers, press and business enquiries, contact VLR Global Scaling directly. For questions about an order, please contact the brand's customer service.
Business enquiries
mgmt@vlr-global.com
We usually reply within two working days.
Phone
+1 929 547 6610
Monday to Friday, business hours.
Order support · UK
support@pawdys.co.uk
For Pawdys orders, delivery and returns.
Legal notice
Company information
Responsible for this website
VLR Global Scaling Limited, Unit B6, 12th Floor, Wing Wah Building, No. 677 King's Road, Quarry Bay, Hong Kong Island, Hong Kong. Email: mgmt@vlr-global.com.
Brands and trading names
Pawdys and Schnauzenheld are brands operated by VLR Global Scaling Limited. Terms of sale, delivery, returns and privacy for purchases are published in each brand's online shop.
Liability for links
This website links to external websites. We have no influence over their content and accept no responsibility for it. The respective provider is responsible for the content of linked pages.
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